Play by C. Ronson
You know I'm all about those designers who briefly step away from their higher end collections and pair up with an affordable retailer for an exclusive line!
Charlotte Ronson (yes, sister to Samantha and Mark Ronson) just put out a line for Urban Outfitters called Play by C. Ronson. Super easy, breezy California style. Price points are a little on the higher side, but not too outrageous nor surprising considering we're working with Urban Outfitters here and not a special H&M or Target line.
Overall simple and sweet designs. Faves are the cardigan and the dress shown above.
More on the line on Urban's site.